Collocations with „Sales” and „Purchase”

Collocations are groups of words that frequently appear together. They are crucial for sounding natural and fluent in English. Below you’ll find common collocations with „sales” and „purchase/purchasing,” and also learn the nuances of goals, targets, and objectives.

Collocations with „Sales”

• Sales figures: The overall numbers related to sales.
  • Example: „The sales figures for the last quarter were disappointing.”
• Sales growth: An increase in sales over a period.
  • Example: „The company is aiming for sales growth of 15% this year.”
• Sales revenue: The total income generated from sales.
  • Example: „Sales revenue has exceeded expectations.”
• Sales team: The group of people responsible for selling products or services.
  • Example: „The sales team is working hard to meet their targets.”
• Sales pitch: A persuasive presentation designed to sell something.
  • Example: „The sales pitch was very convincing.”
• Sales strategy: A plan for increasing sales.
  • Example: „The company needs to develop a new sales strategy.”
• Sales forecast: A prediction of future sales.
  • Example: „The sales forecast for the next year looks promising.”

Collocations with „Purchase” and „Purchasing”

• Make a purchase: To buy something.
  • Example: „I made a purchase online yesterday.”
• Purchase order: A document that authorizes the buying of goods or services.
  • Example: „The purchase order has been approved.”
• Purchasing power: The ability of consumers to buy goods and services.
  • Example: „Inflation has eroded purchasing power.”
• Purchasing department: The department responsible for buying goods and services for a company.
  • Example: „The purchasing department is negotiating a new contract with the supplier.”
• Purchasing process: The steps involved in buying something.
  • Example: „The purchasing process can be streamlined to save time and money.”

Goals, Targets, and Objectives

These three words are often used interchangeably, but there are subtle differences:

• Goal: A general desired outcome. It’s often broad and long-term.
  • Example: „Our goal is to become the market leader.”
• Target: A specific, measurable, achievable, relevant, and time-bound (SMART) objective. It’s more concrete than a goal.
  • Example: „Our target is to increase sales by 10% in the next quarter.”
• Objective: A specific step that needs to be taken to achieve a goal.
  • Example: „One of our objectives is to improve customer service.”

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